Darlene Higbee Clarkin, RHN

CEO & Founder

Darlene Higbee Clarkin had over 25 years of business success behind her when she decided to turn her focus to holistic nutrition. She’s one of the co-founders of Points.com, a publicly traded company that provides the world’s top brands with loyalty eCommerce and technology solutions. As Chief Technology Officer there, she co-invented the state-of-the-art loyalty commerce platform that the company still uses.

Her success with Points.com freed Darlene to do whatever she wanted. After considering possible new career paths, the illness of her father hit home, and it led her to the field of holistic nutrition. She made up her mind to learn how holistic approaches could enhance western medical treatment. She studied at the Canadian School of Natural Nutrition (CSNN), became a Registered Holistic Nutritionist, and founded WholeLife Holistic Nutrition Inc.

Darlene drew from her experience in technology and her passion for holistic nutrition. As the big picture came into focus, she launched myWholeLife.ca to be a bridge between holistic nutrition and western medicine. The site features leading edge online holistic nutrition services, access to Integrative Nutritionists, a free online health report, and a series of mobile apps—available, accessible, and affordable.

Dedicated to work, Darlene plays just as hard. She’s a self-confessed foodie who loves cooking and fills her home during holidays with friends, family, kids, and dogs, a feast of dining and endless laughter. She pursues good health by maintaining a whole food diet, and she loves squash and outdoor sports, which she’s been known to take to extremes.

Darlene’s hiked the West Coast Trail, a six-to-eight day hike down the coast of BC’s Pacific Rim Park, as well as the Inca Trail to Machu Picchu in Peru. What next, Mount Kilimanjaro? Her flight’s already booked for the 10-day safari: trekking the Gorilla in Uganda, then hiking Kilimanjaro!

Long ago, Darlene found that success in business grows by starting with a clear vision, developing a solid business plan, and building a strong team to deliver. Darlene’s big on teamwork. She asks a lot of her team, and the results she shares with all. WholeLife Holistic Nutrition is a shining example.

I have worked with Darlene for a number of years, most recently in her role as CTO and member of the executive team of our public company, points.com. Darlene is a very passionate and committed individual in most everything she tackles in her business career. With a very strong work ethic, and a tremendous amount of street smarts, Darlene has a great ability to get things executed. myWholeLife is in good hands with Darlene at the helm.

Rob MacLean
CEO Points International Ltd.

I’ve had the pleasure of working closely with Darlene at both Canadian Airlines and Points International Ltd and she is the most passionate, dedicated and hard working professional I know. With myWholeLife, I’m sure Darlene will commit herself with the same passion and entrepreneurial spirit she has had with all of her ventures and deliver innovative nutrition and lifestyle solutions for her clients.

Steve Ogden
Media Consultant, Tourism BC
Former, VP Product Development, Points International Ltd.